CRM Data Analyst Jobs in Dubai 2022 | Al Futtaim

1- CRM Data Analyst
Job: Full Time
Location: Dubai, UAE

Description:

Develop BI Reporting and Analytics framework for CRM to make data driven decision for Digital and Retail business

Job Responsibilities:

• Work with Digital/Retail brand teams to integrate systems for targeting recommendations, cross-promotion and be able to measure performance of different approaches.
• Clear understanding of CRM Analytics strategies such as Active/Inactive Customers, Cohort Analysis, Cross sell /Upsell, Customer segmentations and lifecycle value.
• Responsible for identifying different customer profiles, and carrying out the optimization of CRM activities by defining market sectors and customer selection based on customer profiling and segmentation.
• Undertake ownership for integration of CRM/marketing automation tools with the Web and App ecosystem

Job Requirements:

• Extensive in assessing the success of CRM activities and using evidence-based approach essential.
• Experience in Cohort analysis
• Solid understanding of the customer lifecycle essential.
• Experience of building data models to grow revenue and customer loyalty desirable.