Tabby
CRM Marketing Manager Jobs In Dubai 2023 | Tabby
You will:
- Build email, SMS and notification programs that support the lifecycle marketing strategy for Tabby’s users, including onboarding, activation, engagement, and retention.
- Drive experimentation agenda and roadmap for consumer growth marketing efforts across owned channels, including email, push notifications and in-app messaging.
- Report on program performance against top-line business critical metrics including activating first-time users, growing repeat users, and reducing churn.
- Build programs that optimize for user segmentation and content personalization strategies by using user attributes, behavior, and preference.
- Identify key drivers of engagement and churn in partnership with the data team, from supervising performance data to identifying meaningful insights.
- Work with marketing and product teams to build and execute campaigns across channels.
- Collaborate with marketing and sales to ensure that we are driving performance while powerfully communicating our brand, product and partners through relevant, engaging content.
- Partner with data, engineering and product teams to increase campaign performance through better tooling, automation, and personalization.
This might be right for you if:
- 3-5 years of experience in developing lifecycle marketing programs across owned channels including email, SMS, push notifications, and/or in-app marketing. Preferably in the retail/eCommerce space.
- Expert knowledge of journey building, A|B and multivariate testing using
To apply for this job please visit www.careerjet.ae.