The Emirates Group
1- Customer Insights Manager
Job: Full Time
Location: Dubai, UAE
- Continuously identify new opportunities for customer data acquisition across the airline that could be used for marketing purposes and align on priorities within CCM&B. Work with the marketing data engineering teams to ensure new attributes are well-defined, thoroughly tested and deployed within the marketing ecosystem for insight and activation in various marketing activities.
- Build trusted relationships with key stakeholders across CCM&B and in partnership, define and develop a unified marketing measurement model that provides a holistic, consistent approach to business measurement orchestrated across channels to improve performance, customer experience and to enable more effective planning and execution.
- Experience of working with Marketing & Customer Data: 8+ years
- Degree or Honours (12+3 or equivalent)
- Degree in Computer Science, Maths, Statistics or related quantitative field is preferred.
- Experience:in analysing customer behaviour for marketing purposes, including insight generation and segmentation models