Digital Growth Specialist Jobs In Dubai UAE | Transguard Group

Digital Growth Specialist Jobs In Dubai UAE | Transguard Group

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Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees! We are currently recruiting for a Digital Growth Specialist for our trusted client to be based out of their office in Dubai.

Responsibilities:

• Leverage on data from multiple sources and consolidate to take a meaningful decision
• Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
• Collaborate closely with product marketing, brand, content, customer success and sales teams to test landing pages, display ads and optimize media performance
• Leverage and test emerging ad-tech tools & platforms and implement lead scoring practices to enable higher conversions of quality leads.
• Coordinate with Digital marketing agency to deliver on growth and performance need of the campaign
• Create potential audience sets and run tailored digital campaigns pertaining to the target audience set to ensure campaign effectiveness
• Analyze data and effectively leverage them to drive digital media program effectiveness

Requirements:

• 4-6 years of campaign optimization and marketing automation with cross industry expertise
• Extensive knowledge in website analytics tools such as but not limited to Google Analytics 4, Looker studio, Google tag manager, Facebook Analytics and Google Keyword Planner, UTM etc.
• Good hands-on experience in Excel
• Ability to setup proper tracking across only paid and non-paid channel, track them properly
• Prior experience in content marketing, content growth and SEO