Digital Marketing Specialist (Medical)

Description:

Using new media and digital tools and work with the whole team to coordinate the company’s marketing, advertising and promotional activities

Job Responsibilities:

Design digital media campaigns(Branding /awareness programs) aligned with business goals.

Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)

Establish the facility’s web presence to boost brand awareness

Maintain a strong online presence of the healthcare facility through social media

Liaise with Marketing, Sales and Product development teams to ensure brand consistency.

Assisting in creating a marketing plan and supports the execution of deliverables defined in that plan including competitive analysis, content development, deriving / managing social media content calendar, launch readiness/announcements, digital marketing (SEO / SEM / SMM), collateral (e.g., online/offline brochures/flyers), advertising, events/trade-show materials and strategic initiatives.

REQUIREMENTS

Proven working experience, minimum 3 years in Digital marketing specifically in Healthcare setting

Degree/Diploma in Marketing, Digital media or relevant field

A strong understanding of, and conversant in social media, social media platforms, search engine(SEO), digital marketing and metrics.

A thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.