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Raffles Careers
Responsibilities:
- Provide input to digital, creative and social teams to ensure their content supports overall messaging for your target audience and marketing objectives.
- Analyze, report and optimize marketing channel effectiveness to understand and improve key customer engagement and acquisition metrics.
- Collaborate with cross-functional teams to deliver high impact for local projects, occasionally for regional and global campaigns, when necessary..
- Ensure marketing plans are innovative, build brand equity and awareness, and are cost effective.
- Monitor, evaluate and report on market performance & progress toward weekly reports.