Swvl
Job Responsibilities:
- Partner closely with peers and leaders to understand their business needs and serve as a subject matter expert for all tech-driven solutions.
- Own Swvl’s marketing analytics technology stack end-to-end (e.g. marketing automation, web analytics infrastructure). We trust you to help us find and evaluate the right tools.
- Be responsible for the smooth functioning of Swvl’s MarTech stack.
- Manage and forecast annual technology budget for the marketing org.
Job Requirements:
- 5+ years of experience as a technomancer in a B2B company
- Exposure to B2B marketing automation tools including Pardot, Salesforce Advertising Studio, HubSpot, Marketo, Zapier, etc.,
- Expertise in analytics and campaign management platforms like GTM, GA, AdWords, LinkedIn Campaign Manager, Facebook Ad Manager, etc.,
- Understand MQLs, SALs, SQLs in the context of a B2B company.
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