Maternity Cover Digital Marketing Executive Job in Dubai 2022

  • Full Time
  • Dubai
  • Posted 3 months ago

Informa Markets

Job Responsibilities:

  • Work with the marketing and sponsorship teams to plan marketing campaigns to meet strategic objectives for exhibitions and sponsors
  • Delivers on strategic KPIs by driving online traffic and ability to present these ongoing results in a regular update
  • Manage campaign optimization (keywords, micro-sites, long-tail optimization, geo-located/industry targeted ad campaigns etc)
  • Develop in-depth knowledge of target audience and campaign objectives
  • Setting up and managing digital marketing campaigns independently
  • Run A/B testing in digital campaigns to optimize for better performance
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Collaborate with designers to improve ad user experience
  • Launch and monitor dynamic search campaigns
  • Monitor campaign performance by producing relevant and timely reports in Adobe and Google Analytics
  • Continuously monitor daily/weekly reporting of KPIs, including campaign performance
  • Setup goals through GTM, DTM and other third party applications
  • Setup conversions in Google ads, FB, Twitter, LinkedIn and other services we use
  • Recommend changes to campaign execution based on data insights
  • Setup heatmaps on the website and provide insights to the marketing team

Job Requirements:

  • Highly collaborative and tenacious team player
  • Ability to deep dive into an industry and recommend the strategy
  • Good understanding of customer insight techniques and application
  • Ability to work effectively across a range of projects with teams of differing skills and experience
  • Fast learner, committed to personal development and growth
  • Takes pride and ownership of their work
  • 1-2 years experience in a digital marketing role
  • Proficient in PPC campaign execution
  • Analytical and questioning mindset
  • Excellent timekeeper, with the ability to juggle multiple projects
  • Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders
  • Proven experience of hitting digital channel KPIs
  • Experience in both managing and creating PPC campaigns with a key focus on achieving ROI
  • Passion for digital marketing
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including Excel
  • Formal business/marketing higher education qualification
  • To contribute to the overall success of the Healthcare marketing team through effective digital marketing plans and successful implementation.

To apply for this job please visit www.careerjet.ae.

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