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Nutrition & Juice Category Director Jobs in Dubai | Coca-Cola Company Jobs

The Coca-Cola Company

1- Nutrition & Juice Category Director
Job: Full Time
Location: Dubai, UAE

Description:

The Nutrition & Juice OU Category Lead will focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth primarily across our Juice brands.

Job Responsibilities:

  • Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights
  • Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead, for proposal to Global team
  • When Lead OU for global/regional IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and recommends final project bundle
  • For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle

Job Requirements:

  • Significant marketing and leadership experience (12-15 years), including leading teams of 5+ people (10+ people for the larger OUs)
  • Strong preference for individuals with experience working with all relevant disciplines reporting to Category lead: innovation strategy, creative strategy, category/brand strategy
  • Experience working with marketing in the field is preferred
  • Experience working in cross-functional and cross-geographical teams is preferred

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