- Work with the internal Marketing, Product and BI team to plan and execute campaigns that
- To create journeys for existing users which help engage them more and bring them back to the
- To plan and execute the Monthly marketing calendar
- Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding
- Work with Acquisition and Product teams to help develop our websites/apps to improve design,
- 5+ years’ of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming e-commerce experience).
- Knowledge of tools such as Mixpanel , Webengage and Clevertrap.
- Hands-on Experience in user retention and engagement campaign execution
- Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits conversion rates, latency, bounce rates, etc.
- Understanding of RFM, databases, SQL, Tableau etc is preferred
- Ability to effectively communicate and manage relationships with external vendors and partners. Preferred Education and Professional Background-