Search Engine Optimization Specialist

https://tc-bpo.com/

Creates highly refined keyword strategies that lay the foundation for the rest of a client’s SEO project
Undertakes meticulous research to understand the compatibility of brand and keyword strategy
Performs thorough, detailed website analysis, identifying current problems and opportunities, with a focus on site architecture, and site content
Performs competitive research, identifying what the client’s competitors are doing right, what they’re doing wrong, and how these tactics influence the client
Conducts research for off-page SEO campaigns that drive awareness and indicate relevance to the search engines
Stays up to date on current industry practices, news, and algorithm updates

A working knowledge of HTML, CSS, and Schema structured data markup
The ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly
An understanding of on-page optimization best practices
Experience with Google Analytics, Google AdWords, a variety of content management systems, and other industry-specific tools
Have passed Google Advertising Fundamentals Exam