Search Engine Optimization Specialist

Tribe Consulting (Pvt.) Ltd


  • Creates highly refined keyword strategies that lay the foundation for the rest of a client’s SEO project
  • Undertakes meticulous research to understand the compatibility of brand and keyword strategy
  • Performs thorough, detailed website analysis, identifying current problems and opportunities, with a focus on site architecture, and site content
  • Performs competitive research, identifying what the client’s competitors are doing right, what they’re doing wrong, and how these tactics influence the client
  • Conducts research for off-page SEO campaigns that drive awareness and indicate relevance to the search engines
  • Stays up to date on current industry practices, news, and algorithm updates

Bonus Skills

  • A working knowledge of HTML, CSS, and Schema structured data markup
  • The ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly
  • An understanding of on-page optimization best practices
  • Experience with Google Analytics, Google AdWords, a variety of content management systems, and other industry-specific tools
  • Have passed Google Advertising Fundamentals Exam

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