Senior Manager – Media | Starcom

  • Full Time
  • Dubai
  • Posted 6 months ago


Job Description

To develop strategically sound communication plans tackling key client challenges. To lead on digital media plan selection, quality of execution and operational excellence. To ensure world-class client service and account management, working alongside direct reports. To lead day-to-day client and agency team management.

Job Responsibilities:

  • Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.
  • Develop an understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
  • Sound knowledge of the media market place and opportunities available
  • Sound knowledge of digital advertising & marketing technologies.
  • A good grasp of strategic digital communications planning and acting in a consultant capacity to the client.
  • Comprehensive understanding of all digital media channels across Search, Social, Programmatic, Video and others.
  • Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.
  • Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc.
  • Be familiar with and able to sell advanced research tools.
  • Understand how research is conducted for all the major media e.g. Expertise in all relevant industry software and systems: Statex, Z-Plan, GWI
  • Be able to develop a good rapport with media owners and colleagues within Starcom and the partner agencies.

B) Skills

  • Be analytical, articulate and possess a high attention to detail in all aspects of your work.
  • Possess good communication and presenting skills in a way that persuades audiences.
  • Excellent Microsoft office capability – especially Power point and Excel.
  • Strong communication skills and ability to engage senior internal/external stakeholders.

C) Product

  • To deliver communication strategies that result in competitive advantage for clients.
  • To collaborate with execution teams to ensure strategic thinking results in quality execution.
  • To ensure best possible media performance for clients.

D) People

  • To grow the strategic thinking and digital media capabilities of the team.
  • To ensure that the team has a motivated and engaging work environment.
  • Oversees and is responsible for the smooth running of all client / supplier and interdepartmental relationships.

E) Operations

  • To ensure all media briefs are accurate before being sent to the Operations Team or Specialist Units (Programmatic, Trafficking, etc.)
  • To create and develop a strategic framework that delivers on the client’s objectives – Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Strike weights, Budget levels by market.
  • To start to foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment..
  • Manage a staff of media professionals. Develop the staff through performance management and giving consistent feedback. Identify with staff, developmental opportunities and help them to work toward their professional goals.
  • Working with & promoting services of specialized Publicis Media units to clients.
  • Responsible for the day to day workings of the client team in conjunction with the Media Director offering support, training and insight to team members
  • Introducing new initiatives (eg. Newsletters, workshops/training, new learnings.
  • Participating and leading on new business pitches.


  • BS/MS degree in marketing or a related field
  • Proven working experience of 6+ years in media planning/ Digital Ad Operations
  • Knowledge of all Google Products & Advertising Platforms (Google Ad Manager, Google Marketing Platform – Google DV360, Search 360, Analytics 360, AdWords, Campaign Manager, etc.) and all social platforms like – Facebook Business Manager, Snapchat Ads Manager, Twitter for Business, etc.
  • Complete understanding of platform level technical requirements, planning, estimating, bid and budget management, optimizations techniques and reporting process.
  • Certification in Google Marketing Platform: Display, Search, Google Analytics, Campaign manager and Facebook Blueprint, Snapchat Ads Certification preferred
  • Attribution modelling working knowledge
  • Commercially astute, Proactive thinker, Clear communicator
  • Good project management skills & extremely competent with MS Excel & PowerPoint

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