Senior Marketing Specialist Jobs In Dubai | Smart Education LLC
Smart Education LLC
Senior Marketing Specialist Jobs In Dubai | Smart Education LLC
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- Data analysis – Analyze web traffic metrics, social media metrics and optimization of content, measure and report all aspects of data quality, email performance, program effectiveness and funnel generation.
- Automation and APIs – Research new components, add-ons, processes and automated data services and work with marketing team and IT/vendors to organize marketing automation roadmap.
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Responsibilities
- Campaign management – Drive campaigns from planning to execution and beyond to meet key performance metrics. Able to manage projects across multiple channels and then analyze the results.
- Lead Gen – Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers, initiate lead nurturing and email testing practices to achieve optimum results.
- Paid social – Allocate budgets, analyze and recommend modifications to strategy and budget.
- Customer engagement – Test new channels and trends.
- A/B Testing – Collaborate with the rest of the team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
- CRM – Design and deliver email campaigns with the rest of the marketing team, leading on lead and funnel growth.
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Requirement
- monitoring Additional knowledge in the below is a plus
- CRO – Constantly optimize marketing activities to improve return on investment
- Search Engine Marketing – Paid search and SEA
- SEO – Technical primarily
- Basic UX, HTML and CSS skills Tools – should include but is not restricted to the list below
- Google Ads
- Google Analytics
- Meta Business Suite
- Google Search Console and Ahrefs or Semrush
- MailChimp, Omnisend, HubSpot, Sendinblue or any well-known email marketing tool
- Hootsuite, Tweetdeck, Sprout and Twitter analytics
- Canva, Adobe Creative Mastersuite
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Beware of fraudsters
Recognize Common Scams
- Phishing Emails: Fraudsters often send emails that appear to be from legitimate companies, asking for personal information.
- Phone Scams: Scammers may call pretending to be from a government agency or well-known company, demanding money or personal details.
- Online Shopping Scams: Beware of deals that seem too good to be true on unfamiliar websites.
- Investment Scams: Offers of high returns with little risk are often fraudulent.
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Protect Your Information
- Do Not Share Personal Information: Never give out personal, financial, or login information over the phone or online unless you are sure of the recipient’s identity.
- Use Strong Passwords: Create complex passwords and update them regularly. Avoid using the same password for multiple sites.
- Enable Two-Factor Authentication: Adds an extra layer of security to your accounts.
Verify Authenticity
- Check Email Addresses and URLs: Fraudulent emails and websites often have slight discrepancies from the real ones.
- Research Before You Buy: Look up reviews and ratings of websites or sellers before making a purchase.
- Contact Companies Directly: If you receive an unexpected communication, use the contact information on the company’s official website to verify its authenticity.
Stay Informed
- Be Wary of Unsolicited Offers: If something seems out of the blue, it’s worth questioning its legitimacy.
- Educate Yourself: Stay updated on the latest scams by following news and alerts from consumer protection agencies.
What to Do If You’re Targeted
- Report It: Contact local authorities or consumer protection agencies to report the fraud attempt.
- Monitor Your Accounts: Keep an eye on your bank and credit card statements for any unauthorized transactions.
- Change Your Passwords: If you suspect your information has been compromised, update your passwords immediately.
Resources
- Federal Trade Commission (FTC): Offers resources and a reporting mechanism for scams.
- Better Business Bureau (BBB): Provides business ratings and scam tracker.
- Consumer Financial Protection Bureau (CFPB): Protects consumers from financial fraud.
By staying vigilant and following these precautions, you can significantly reduce your risk of falling victim to fraudsters.
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