Senior Sales Executive



  • Active engagement in developing of customer agreement elements, deploy these to field execution teams to facilitate execution and monitor compliance on monthly basis.
  • Manage our service level to the customer and ensure opportunities are identified and resolved (database management, stock management…)
  • Conduct quarterly business reviews with the customer head office to ensure target measures and plans are being achieved.
  • Develop a Joint Business Plan that delivers on Customer and Company objectives.
  • Own the customer share report (where applicable) to be updated on monthly basis and share internally. Analyse the data and ensure opportunities are identified and resolved.
  • Develop customer scorecard to be updated on monthly basis and shared internally and externally.
  • Spot business building and sales fundamentals opportunities at the customer/store level and have an action plan on hand to rectify those opportunities.
  • Liaise with Finance for account reconciliation and customer receivable.
  • To be compliant with company’s finance SOPs.
  • Build strategic business relationship with key stakeholders with respective counterparts at the customer level and leverage those relationships to achieve company’s objectives.
  • Knowledge of key insights and developments within the customer ahead of time and leveraging these changes to build the business.

Develop, Sell and Execute Category Management Projects

  • Liaise internally to develop Category Management projects based on customer category/ brand opportunities.
  • Conceptually Sell the project to the customer while agreeing on joint KPI’s
  • Deploy and enable the field operations team to execute the agreed concept sell
  • Track execution as per agreed timelines to ensure Compliance VS Agreement
  • Commercialize the wins or opportunities by sharing the close out report

Plan & Execute Brand Initiatives

  • Liaise with Category Manager to plan brand initiatives by customer that ensures sufficiency for company (Sales/Fundamentals) and customer objectives
  • Execute the brand initiatives aligned with the Category Manager
  • Sell the brand initiatives to the customer
  • Communicate the plan to field operations team via My Store and enable them with the right tools to ensure best in class execution

Market Intelligence and Competitive Reporting

  • Communicate internally to BDT and management any activity done by customers/competitors which can have an impact on our business in order to take require action.
  • Develop or suggest defense / Offense plans to counter key competitor activities


  • Graduate Degree in Marketing / Management and / or related field.
  • 2 years+ of Sales Executive experience

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