Marketing Specialist Jobs In Abu Dhabi | Black Pearl Consult
Black Pearl Consult
Marketing Specialist Jobs In Abu Dhabi | Black Pearl Consult
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In this role, the job holder will be responsible for executing marketing and digital strategies to enhance the company’s market penetration throughout the Middle East. Overseeing all marketing and digital initiatives and lead ongoing development and analysis to improve customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.
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Responsibilities
- Develop & execute marketing and digital plans for all campaigns, promotions, and branding events, based on KPI/objectives set by the company and centralize digital retail team, the business needs and ad hoc requests from Executive levels
- Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns
- Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance
- Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables
- Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar
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Requirements
- Master’s degree or Bachelor in Marketing, Business Administration, Communications or a related field or equivalent commercial experience
- Minimum 4 – 10 years’ experience in hospitality and / or sports facilities environment
- Experience in an integrated Private or Semi-Private Resort and Country Club or Sports Club with both Membership and Public access in a senior leadership role
- Minimum 5 years’ UAE experience in Commercial Marketing, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred
- Excellent leadership skills with experience of driving performance in teams
- Ability to provide honest feedback and constructive criticism to the team
- Organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
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Recognize Common Scams
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- Phone Scams: Scammers may call pretending to be from a government agency or well-known company, demanding money or personal details.
- Online Shopping Scams: Beware of deals that seem too good to be true on unfamiliar websites.
- Investment Scams: Offers of high returns with little risk are often fraudulent.
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Protect Your Information
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- Use Strong Passwords: Create complex passwords and update them regularly. Avoid using the same password for multiple sites.
- Enable Two-Factor Authentication: Adds an extra layer of security to your accounts.
Verify Authenticity
- Check Email Addresses and URLs: Fraudulent emails and websites often have slight discrepancies from the real ones.
- Research Before You Buy: Look up reviews and ratings of websites or sellers before making a purchase.
- Contact Companies Directly: If you receive an unexpected communication, use the contact information on the company’s official website to verify its authenticity.
Stay Informed
- Be Wary of Unsolicited Offers: If something seems out of the blue, it’s worth questioning its legitimacy.
- Educate Yourself: Stay updated on the latest scams by following news and alerts from consumer protection agencies.
What to Do If You’re Targeted
- Report It: Contact local authorities or consumer protection agencies to report the fraud attempt.
- Monitor Your Accounts: Keep an eye on your bank and credit card statements for any unauthorized transactions.
- Change Your Passwords: If you suspect your information has been compromised, update your passwords immediately.
Resources
- Federal Trade Commission (FTC): Offers resources and a reporting mechanism for scams.
- Better Business Bureau (BBB): Provides business ratings and scam tracker.
- Consumer Financial Protection Bureau (CFPB): Protects consumers from financial fraud.
By staying vigilant and following these precautions, you can significantly reduce your risk of falling victim to fraudsters.
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